Program metrics
Article Abstract:
The process of using program metrics statistical tool of measuring the effect of loyalty programs on customer satisfaction is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Loyalty increase revenue
Article Abstract:
The direct relation between customer loyalty and firm's revenues is proved.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Prevalence
Article Abstract:
The increasing usage of customer loyalty programs worldwide is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
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