Properties company tries branding
Article Abstract:
Real estate company International Properties Group (IPG) of Calgary, Alberta, has launched bestplacetolive.com to create a domestic and international brand for its apartment rental business. The company will initially brand its 3,000 rental properties throughout Western Canada, and expand the concept to its other 4,000 rental suites in Ontario, Quebec and Arizona by early 2000. IPG said the brand includes a high-technology package from Shaw Communications of Calgary, Alberta.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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CP looks to future in image remake
Article Abstract:
Canadian Pacific Ltd of Calgary, Alberta, is positioning itself as a significant player in the future of container shipping and resort hotels with its new multimillion-dollar ad campaign. The ad campaign, which was conceptualized by Ogilvy and Mather Calgary, is specifically aimed at business opinion leaders and reflects the changes that is being implemented by Chairman and CEO David O'Brien.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Alberta beef tries out new brand
Article Abstract:
The Alberta Cattle Commission has initiated its new beef marketing campaign with new figures dominating its billboards. Three female ranchers have replaced the traditional laconic lean cowboys.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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