Speaking Anglo
Article Abstract:
The marketing strategies being adopted by Canada's largest financial co-operative Desjardins Group in an effort to reach out to the Anglophone and ethnic market in Quebec and convince them into joining their credit union are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Quebec bolsters tourism industry
Article Abstract:
Tourism Quebec has used Celine Dion's hit, "Let's Talk About Love" in TV ads showing summer scenes of Quebec. Hopefully this advertisement will boast tourism in Quebec, which plummeted after the Islamic terrorist attacks on the US.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Attacks could boost telecommunications industry. Japan car shares downshift. Air-flight jitters may boost video-conferencing services
- Abstracts: Breaking out of the box. Toronto Hydro promotes e-billing. Kids' stuff
- Abstracts: A telling tall storey. Opponents take sides for London tower fight. London aims high for 20 new towers
- Abstracts: Vendor bender. Closer to you. Willy Loman's legacy
- Abstracts: Brains against brains. Vancouver TV sales still going strong. Cheeky ads push track attendance