Quebec's distinct specialty TV

Article Abstract:

Frech-language specialty channels in Quebec, Canada, lag behind their counterparts in English Canada in terms of share of audiences and advertising revenues. However, some of the specialty channels in the province are gaining a foothold by combining the best in English-language content with original programs that take into account cultural differences. Some of these French channels include MusiquePlus with 1.1% of audience share, MusiMax with 0.8%, Canal Vie with 1.9%, Canal D with 2.9% and French Teletoon with 4.4%.

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The big cheese

Article Abstract:

The market share of Quebec based Saputo Inc. in Canadian natural cheese market is discussed. It is observed outside Quebec, only 3% cheese consumers recognize the Saputo brand. The steps required to be taken to make the Saputo brand a household name in Canada are discussed by Mario Demers, the national marketing director of Saputo dairy products at Saputo Inc.

Sales & consumption, Dairy Products, Cheese, natural and processed, Cheese, Cheese Manufacturing, Dairy industry, Dairy products industry, Saputo Inc., Market size

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Time shifting

Article Abstract:

The frequent shift in timings of television programs in the evening hours in Canada, with a view to achieving greater market share, is discussed.

Forecasts, trends, outlooks, Marketing procedures, Forecasts and trends, Marketing, Television programs, Market trend/market analysis, Time management, Company marketing practices

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