Queen of convergence

Article Abstract:

Bell Canada's Chief Communications Officer Sylvie Lalande has mastered content, networks, creativity and the Internet. She also understands convergence, the buzzword that is constantly being bandied about in an era of media acquisitions. Outside of her work, she triess to stay close to the creative community of Montreal. She does it in part by sitting on the boards of two Montreal theaters and the city's design institute as well as on the boards of the Bell Broadcast and New Media Fund, the Universite de Montreal and the city's Chamber of Commerce.

Wired Telecommunications Carriers, Telephone Communications, Bell Canada

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Montreal creatives on the move

Article Abstract:

Tam-Tam/TBWA of Montreal vice-president and creative director Francois Sauve has left the agency. Sauve, one of the founders of the agency Taxi with Paul Lavoie, is taking a six-month sabbatical. Sauve had been on a leave of absence from Tam-Tam/TBWA for several months before agreeing to make his departure official. He will be working on scripts and multimedia for Kutoka interactive, which produces interactive and animated content.

Advertising Agencies, Tam/Tam/TBWA

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Monster marketer

Article Abstract:

RateYourBoss, the viral marketing campaign that won Louis Gagnon the award is discussed. Gagnon is career portal Monster.ca's vice-president of marketing.

Computer and Data Processing Services, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Officials and employees, Computer services industry, Information technology services industry, Achievements and awards, Advertising campaigns, Monster Worldwide Inc., Subsidiaries, divisions and units, Gagnon, Louis

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