Race for the top
Article Abstract:
The competition between Canadian Tire Corporation Ltd. and Tim Hortons for the top position in the corporate reputation ranking survey conducted by Marketing magazine and Leger is described.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Quickies don't count
Article Abstract:
Quickies and one-off promotions as a sales strategy in marketing is analyzed. Experts feel that the quickies might reduce the value of the brand equity.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Riding West's boom times
Article Abstract:
Increasing employment opportunities for Canadian marketing professionals in the United States is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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