Radewych is O&M's man in Moscow
Article Abstract:
Ogilvy and Mather International Inc creative director in Moscow, Russia, Eugene Radewych can cite a dozen differences about advertising in Russia and in Canada. Radewych thinks Russians prefer complicated advertising. This is in contrast to how things are done in his native Canada, where things are kept as simple as possible. He also points out that feminism has a negative connotation in Russia, unlike in the West. Portraying women as independent and strong is something frowned upon by the Russians, Radewych adds. He admits that sex sells in Russia, just like in the West.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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HYPN hypes digital ad verification
Article Abstract:
Harrison Young Pesonen and Newell (HYPN) of Toronto, Ontario, have acquired a television-spot broadcast verification system that makes it possible for advertising agencies to receive overnight reporting of the actual broadcast for their TV advertisements. The system, called Identicast Broadcast Ad Intelligence, allowed HYPN to test the Unilever spots it produced. Immediacy and precision are some of the advantages afforded by the system to advertising agencies.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Small media shops form alliance
Article Abstract:
Smaller Canadian advertising agencies Optimedia Canada, CaratCanada and MaxxMedia have formed an alliance, which they hope would help them compete better against their bigger counterparts. The three companies have a combined buying power of C$400 million annually, which puts them among the top five Canadian buying operations. The new alliance has been called COMMA, with Optimedia Pres Sunni Boot serving as its first chairman.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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