NBA ads shoot for home advantage
Article Abstract:
The advertising campaigns launched by National Basketball Assn (NBA) and NBA Canada Ltd are relatively similar except for some distinct strategic differences in their marketing approach. Since the two Canadian NBA teams and the NBA itself are relatively new compared to the US, the Canadian television ads, which debuted on Feb 5, 1999, are more focused on getting Canadians to fall in love with the game. The TV ads are also supported by transit ads in Toronto, Ontario and Vancouver, British Columbia.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Changes brewing at coffee chains
Article Abstract:
Three coffee chains based in Toronto have introduced changes to their outlets in their bids to outperform each other. Second Cup Ltd has launched a six-month long ad campaign which focuses on its brand and products as it shifts from in-store and local marketing strategies. Meanwhile, Starbucks Coffee Co has introduced lunches in 15 Toronto-area stores, while Michele's Baguette chains is dropping its French motiff for a more multicultural store environment
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Yuk Yuk's sets its sights on comeback
Article Abstract:
Yuk Yuk's, a comedy club chain operator based in Toronto, Ontario, is stepping up its marketing efforts for 2000. Part of its marketing strategy is using more radio ads. The radio ads will be produced about once a month. The chain has also inked a deal with CTV's The Comedy Network to do eight comedy specials. It is also planning on producing comedy CDs and to once again expand in Canada and the US.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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