Radio moguls do the courtship dance
Article Abstract:
Radio station owners and media professionals believe that the impending ownership shakeup for the Canadian radio industry, which will place many stations under few owners, will not result in high ad rates. Toronto, Canada, Radio Station President Maureen Bulley even believes that the shakeup will effect economies of scale that will not justify any rate hikes. Meanwhile, radio station operators remain vague about the shakeup, saying they are dancing or are under a courtship-like ritual that precedes any business deal.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Hit radio's comeback comes to TO
Article Abstract:
The KISS-FM station in Toronto, Ontario, is one of the three new Top-40 radio formats that opened since the Canadian Radio-Television Commission made rule changes allowing Top 40 of contemporary hit radio. The other two stations are Power 107-FM in Calgary, Alberta, and Hot 103-FM in Winnipeg, Manitoba. KISS-FM, which debuted in Feb 1999, is operated by Rogers Broadcasting Ltd, who wants to buy the station from its owner Calgary- based Rawlco Communications Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
YTV pitches pre-teen radio concept
Article Abstract:
YTV Canada Inc has unveiled a proposal to launch a radio station for children using the 740 AM signal in Toronto, Ontario. The format of the radio station will be 80% music and 20% comedy and storytelling. YTV decided to focus on the children's market, specifically the six to 11 year-olds, because that segment is not well represented in Canada. In contrast, children's radio is established in the US.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Competition lowers the costs of medicines for consumers. Balms for the poor. Health check
- Abstracts: Giants ride out the crisis. Europe's pocket fortresses
- Abstracts: CIBC promotes e-banking. Humpty is back on potato chip packs. AGF is first advertiser in millennium
- Abstracts: FP breaks out of movie house mold. Adult-style theatre alliance aims high. Pesters' paradise