Reality rules
Article Abstract:
Unilever NV's television advertisements for its becel brand used a hyper- realistic Danish cinema technique, called Dogme 95, to project a sense of truth and credibility in the campaign. Developed by Danish film directors Lars von Trier and Thomas Vinterberg, the technique is an austere, avant- garde, film style that is so authentic. The campaign, which was created by Toronto-based Ogilvy and Mather Canada, is being considered by Unilever for international use.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Unilever Canada
Article Abstract:
Unilever Canada has introduced an innovative advertising campaign for its Becel margarine. The campaign, which is being handled by advertising agency Ogilvy and Mather of Toronto, Ontario, is aimed at health-conscious young Canadians. The company, which previously ran an advertising campaign from 1992 till summer 2000 for the over-55 age group, is running several television spots and print ads in newspapers and periodicals as part of the campaign.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Unilever drops suicidal potato
Article Abstract:
Unilever Canada has pulled a TV spot for its Imperial margarine brand after upset viewers complained the commercial trivialized suicide. The spot features a potato that jumps off a microwave oven and impaling itself on a fork after seeing an empty tub of margarine. A company spokesman said the spot was merely trying to highlight the rich and creamy taste of Imperial margarine, adding that food would is nothing without the margarine.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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