Reminder: A horse is a horse
Article Abstract:
The proponent of the C-OAR-SE scale development procedure refutes the opinion of researchers who have criticized the lack of emphasis on empirical validation of constructs. Rossiter used apparent errors in the researchersE own work to support his claim that although, on the surface, they praise the C-OAR-SE procedure, they themselves do not accept it.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2005
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The C-OAR-SE procedure for scale development in marketing: A comment
Article Abstract:
Some issues raised on the C-OAR-SE procedure for scale development in marketing, which was recently proposed by Rossiter are presented. It specifically identifies some potentially problematic areas under the various steps of C-OAR-SE and also questions the procedure's sole reliance on content validity.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2005
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Marketing and production capacity strategy for non-differentiated products: winning and losing at the capacity cycle game
Article Abstract:
Capacity competition in a market where products are undifferentiated is studied. Capacity competition in the titanium dioxide industry does not reveal the causes of the capacity cycle phenomenon which results in over or under capacity.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1999
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