Trading favors for marketing advantage: evidence from Hong Kong, China, and the United States
Article Abstract:
The risk-taking prototype in international marketing activities is analyzed. The factors that prompt executives to barter favors for marketing reward are examined. The analysis is based on data from Hong Kong, China and the United States.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2005
United States, Hong Kong, Analysis, Risk-taking (Psychology), Risk taking, International marketing
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2005
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Cultural superstitions and the price endings used in Chinese advertising
Article Abstract:
The impact of Chinese consumer beliefs, on fixing of advertised prices, is examined.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
Forecasts, trends, outlooks, Commodity & service prices, Prices and rates, Forecasts and trends, Beliefs, opinions and attitudes, Market trend/market analysis, Advertising, Consumers, Company pricing policy, Superstition
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
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Subjects list: China
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