Rich media
Article Abstract:
The methods of print advertising preferred by marketers of luxury brands are described. The need to portray affluence on the on the internet in order to reach younger customers is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Consumption on demand
Article Abstract:
With reference to changing media consumption trends and the growing demand for interactive media, the need for Canadian marketers to catch up with online advertising is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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