Seeking a new destination

Article Abstract:

Due to the Iraq war, SARS, mad cow disease, and West Nile virus, there was a marked decline in travelers to Canada. The Canadian Tourism Commission is developing a new branding strategy to boost the country as a tourist and business destination.

Forecasts, trends, outlooks, International Affairs, Lodging & Tourist Services, Accommodation, Passenger Transportation Arrangement, Travel Promotion (Govt), Methods, Economic aspects, Travel industry, Sales promotions, Tourism promotion, Industry forecasts, Canada. Tourism Canada

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Mirvish gets on with the show

Article Abstract:

The marketing campaigns used by Toronto's theatre productions company Mirvish Productions to advertise their brand are discussed. The campaigns goal was to position Toronto as one of the premiere theatre destinations.

Strategy & planning, Theater companies, Advertising campaigns, Aims and objectives, Theatre companies, Mirvish Productions

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Skin deep

Article Abstract:

The challenges faced by Canadian banks for target marketing multicultural markets are discussed.

Commercial Banks, Banking industry, Multiculturalism

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