Rona builds $20M+ campaign
Article Abstract:
Canada's Rona home improvement chain has unveiled a C$20-million advertising campaign created by BCP of Montreal. The ad campaign uses the 'Au service de votre imagination,' or 'Building on your imagination' slogan. The campaign includes six TV spots featuring customers visualizing what would happen if they buy home improvement tools, from hammers to garden supplies. New stylized circulars would also be distributed in Rona stores and in Quebec's Publisacs.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
The Egg Man cometh
Article Abstract:
Small Fry Snack Foods in 1999 started a complete brand revitalization to bring its Humpty Dumpty products into the new millennium. The extensive overhaul was undertaken by Sparks Communications under the theme 'Go for More.' Major changes included retooling product packaging, the Humpty Dumpty logo, promotions and advertising. Research shows the effort is paying off as indicated by healthy sales and growing shelf presence in stores.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic: