Roughing it without really roughing it
Article Abstract:
Honda Canada's newspaper ad for its 2000 CRV Limited Edition SUV employs the imagery of summer camp hardships such as substituting a leaf for toilet paper and the stem for a toothpick. The ad points out that the 2000 CRV is so well-equipped that buyers may have to come up with new ways of roughing it. Honda chose newspapers as the advertising medium for the SUV since it incorporates new features ideal for summer adventures and wants the SUV to be noticed by males between 25 to 54 years.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Ice cream and Ernie: The failed Ontario PC campaign could have benefited from a little soft sell
Article Abstract:
Wrong communication can product result totally opposite of what is desired. Communication in advertising terms should list out the qualities of the product, but its effect and conclusions should be left to the consumer. The Ontario PC Campaign failed because instead of high lighting Ernie Eves experience and achievement this campaign only concluded about Dalton McGunityEs lack of experience, just as in any ice-cream campaign if you tell people not to feel guilty they feel just that.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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GreenLine aims to seal deals
Article Abstract:
GreenLine Products Inc is promoting its new soft drink lid called CupSeal as an advertising medium. The lid is made of thin plastic, is spill- resistant and can be sealed onto drinking cups using sealing machines. Its unique feature is that it can feature ad messages that are ideal for companies serving fountain drinks. So far, GreenLine has made an exclusive trial arrangement with McDonald's Restaurants of Canada.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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