SAP's new model: think smaller; in strategy shift, company bets on simpler, cheaper business software
Article Abstract:
A back-office management product being launched by German software firm SAP AG indicates a change in market strategy for the company. Rather than focusing solely on large and complex solutions for bigger companies, SAP will introduce cheaper, simpler software that is within reach of smaller firms' information technology budgets. The new product, available via the Internet through a monthly subscription, will perform such tasks as filling orders and managing a sales force.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2007
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Picturing Web shoppers: U.K. start-up draws 'visual DNA' to use for market research
Article Abstract:
British software start-up Imagini has developed 'visual DNA' profiles to help online advertisers target specific consumers. This method of market research uses pictures instead of words; people select the photographs that best describe their responses to certain phrases. The results are analyzed using software which creates a profile of the consumer.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2007
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SAP, Oracle move to new battlefields: rivalry continues as small, midsize markets become crucial to growth
Article Abstract:
German software company SAP AG and U.S. firm Oracle Corp. are developing new strategies and products to target smaller customers. The small and midsize business software market is expected to be worth approximately $15 bil to $30 bil by 2010.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2007
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