SECOND DELIVERY FROM POSTMAN

Article Abstract:

The Rs170 crore produces edible oils like groundnut oil, mustard oil and coconut oil. The company is witnessing a sharp decline in sales over the past one decade. Its Postman brand that commanded 60 percent of the market share in early eighties has dropped to 15 percent now. Currently it has taken up some recovering programmes like advertising, new packaging and relaunch of previously successful brands. As a result, in 1997-98, according to the company, the sales volume of Postman brand has gone up by 15 percent. While company claims 15 percent marketshare for Postman, market research agency put the figure around 7 percent. Company has takenup a new print campaign for Postman. TV ads are also on the way. Postman groundnut oil is packed in a new pet jar. In March, it spent Rs70 lakh on advertising. It has planned to issue 100,000 booklets on healthy living to its consumers by next month. By the end of the 1998, Ahmed Mills intends to increase the sales volume of groundnut oil and mustard oil by 40 percent. (um)

United States, Financial management, Fats and Oils Refining and Blending, Edible Oils NEC, Edible vegetable oils, Ahmed Mills

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Subcontracting relations in the Korean automotive industry: risk sharing and technological capability

Article Abstract:

Subcontracting relations in Korea's automotive industry were studied to determine the effect of technological capabilities of small auto component suppliers on the nature of contracts and how they are affected by the buyer-supplier relationship. Findings showed a high incidence of relational contacts, which exhibited a tendency toward cost-plus contracting. An unexpectedly high level of risk-sharing was noted and placed at between 0 and 1, except for one firm, as predicted by the principal-agent model.

Motor vehicle parts and accessories, Motor Vehicle Parts, Motor Vehicle Parts Manufacturing, Research, South Korea, Automobile equipment and supplies industry, Automotive parts industry, Automotive parts, Contracts, Industrial suppliers, Subcontracting, Buyers (Retail)

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