Say what you mean, mean what you say: an ethnographic approach to male and female conversations
Article Abstract:
Men and women may use the same language, but distinct meanings of the words used can arise depending on the gender of the speaker and the listener. An ethnographic study is done to determine the implications of this concern on market research.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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The strength of British market research is British market researchers
Article Abstract:
A study on services of academic market researchers and British market research practitioners is presented.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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Valuing the visceral
Article Abstract:
The need of market researchers to concentrate on decision making of consumers is emphasized.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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