Shopping basics
Article Abstract:
After the successful launch of Lucky last year, Canadian publishers are unveiling three new shopping magazines this year. Shopping Clin dEOeil was launched in March, and Fashion Shops and Loulou are going to be unveiled by the fall. An overview of the magazines is presented, focusing on their impact on the buying patterns of readers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Imagine, again
Article Abstract:
Role of advertising in enhancing brand identity by creating a strong positive brand image in the minds of target audience is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Retail's ups and downs
Article Abstract:
Details of a survey conducted by Kubas Consultants of Toronto, on customer perceptions of their expenditure capability, is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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