Skoda TV commercial survives public demonstration
Article Abstract:
Grey Advertising Prague has successfully recreated a TV advertisement for Skoda Auto that was publicly attacked by Czech Television. A regular program on Czech TV had tried to reproduce the commercial, in which Skoda's new Felicia model was suspended from ropes tied to its open doors, but found that the car was severely damaged afterwards. Grey Advertising has proved its ads are authentic by staging a public demonstration using a car off the street that was suspended with no apparent damage.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1995
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In the public eye
Article Abstract:
The growing sums of capital available to venture capital companies has developed the market for public-to-private deals (PTPs). Typical companies which can be targeted for PTPs include those valued at 50-300 million pounds sterling; those with long term investment plans but short-term trading problems; and those which should not have gone public initially.
Publication Name: Acquisitions Monthly
Subject: Business, international
ISSN: 0952-3618
Year: 1998
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Public art in Harrow
Article Abstract:
Many developers now include sculptures as part of the planning process when designing new centres or revitalising older areas. The borough of Harrow commissioned a statue to make a focus in an updated shopping centre. Sales of copies of the sculpture have been used to fund a variety of other arts projects.
Publication Name: Planner
Subject: Business, international
ISSN: 0309-1384
Year: 1993
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