Consumer choice and segmentation in the restaurant industry

Article Abstract:

A study on consumers' perceptions of restaurants is discussed. Results of the study show that the type and quality of the food served are the factors most frequently cited by customers when they choose to dine in restaurants. The occasion is also important for restaurant customers. Age is another underlying factor because there are restaurants that appeal to certain age groups. However, a restaurant's style is the ultimate determining factor for customers in their choice between restaurants. The findings show that determinant analysis could be used in the assessment of service industries.

Eating places, Management, Restaurant industry, Restaurateurs

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Consumer patronage of ethnic portals

Article Abstract:

The article compares and contrasts ethnic web portal sites constructed by global Internet companies and by local entrepreneurs, focusing on variations in operating philosophies and appeal to users. A conceptual model for ethnic portal patronage is presented.

Sales & consumption, International aspects, Comparative analysis, User groups, Web portal, Web portals, User statistics, User group

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Measuring the impact of informational democracy on consumer power: a new application for an old tool

Article Abstract:

A new application of a renowned research tool, "the price-quality relationship of consumer products", in measuring the impact of informational democracy on consumer power is analyzed.

Analysis, Usage, Consumer goods industry, Consumers, Research design

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