Soccer's new game
Article Abstract:
The number of soccer players, adherents and fans in Canada is increasingly by a phenomenal rate, boosting the game's commercial viability. Increasing numbers of Canadians now play soccer more than any other sport. One Canadian company that has linked soccer with its brand is Unilever Canada Inc. It has signed a sponsorship with the Canadian Soccer Assn (CSA) that will last until the next World Cup in 2002. The CSA now boasts of 12 major sponsors giving sponsorship revenues amounting to C$1.3 million dollars a year.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Stuck in low gear
Article Abstract:
Auto Journal Inc's new car magazine catering to women was instant success after it was launched in Jan 2000. The magazine, which is published in the English version 'My Car' and French version 'Auto pour moi,' was well received by ad agencies in Quebec that 12 pages of advertising in both versions were bought at $10,090 per page. However, despite the success in Quebec, the planned cross-Canada issue of 'My Car' did not materialize because some ad agencies do not support a car magazine for women.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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B.C. to get transit newspaper
Article Abstract:
Translink of Burnaby, BC, is planning to issue a request for proposals by the end of Jan 2001, that may lead to the creation of anther daily for Vancouver. Two companies, Metro International and Pacific Press, have expressed their interest in the venture. Although Translink is open to ideas, it would prefer a free daily tabloid as is the case in other markets. A newspaper is expected to provide Translink with the ability to collect revenue and communicate with more people.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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