Waking up to Fair Trade
Article Abstract:
Coffee chains like Timothy's World Coffee and Second Cup have started selling Fair Trade certified coffee labels, which are priced double than the world coffee. The farmer cooperative procured coffee is licensed in Canada by TransFair Canada that is aimed at getting fair prices to the coffee farmers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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If not now, when?
Article Abstract:
The services provided by Australian ice cream marketer Karin Moorhouse and husband Wei Cheng, a pediatric surgeon, to the war afflicted society of Kuito in Angola are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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She's the boss
Article Abstract:
Challenges faced by women in the advertising and marketing business, such as erratic work hours, caring for family etc. are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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