Source effects in purchase decisions: the impact of physical attractiveness and accent of salesperson
Article Abstract:
The categorization theory is used to confirm the theory that physical attractiveness and accent of a salesperson influence purchase intentions of a potential buyer. Physical attractiveness is generally perceived as connoting competence and integrity. A standard English accent is largely preferred over a foreign-accented English. However, the study is geographically limited and does not extend to other products and services to establish a global precedent.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
Market orientation and organizational performance: A comparison of industrial versus consumer companies in mainland China using market orientation scale (MARKOR)
Article Abstract:
A study is conducted to investigate the reliability and validity of market orientation construct in different socioeconomic, cultural and business environment of Asia. The managerial and public policy implications of the study are discussed.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
An examination of the relationship among consumer lifestyles, ethnocentrism, knowledge structures, attitudes and behavioural tendences: a comparative study in two CIS states
Article Abstract:
The effect of ethnocentrism on consumer behavior in Azerbaijan and Kyrgyzstan is discussed. Marketing strategies for foreign firms that may enter the region are provided.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Commercial propositions. The colour, and sex, of money
- Abstracts: Hattoris inspire Seiko to a high-tech future. Kenichi Ohmae: the impresario of Japanese management consulting
- Abstracts: Asian women face off for the look of Yves Saint Laurent Cosmetics. Asian Marketing
- Abstracts: Subsector shares: wipes - manufacturer & brand. Market shares: baby care - brand
- Abstracts: SkoFin is in a stable position. Skofin - security that does not fail. Nova Hut sees profit