Stand by your brand
Article Abstract:
A brand is an invaluable asset for a company and helps in maintaining a competitive edge. Advertising provides the most crucial tool for brand building by creating brand recognition for prospective customers, and ensuring the retention of existing customers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Your consumer is watching
Article Abstract:
This report examines the need for Canadian companies to enhance their credibility and reputation, and generally burnish their corporate social responsibility image.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Easy Sunday send-off. Easy summer sensations. Crowd-pleasing brisket supper
- Abstracts: Double your fat burn & lose 5 lbs. Your slimming coach. Diets don't work for you?
- Abstracts: Mark's super brand ambition. Making waves. The Asian connection
- Abstracts: A clever parody: How GoodyearEs mock weather map got consumers thinking about winter tires
- Abstracts: 2004 CMA showguide. Can you really help me? Throwing out the old ways