Starbucks to open Quebec cafes
Article Abstract:
Starbucks Coffee plans to open up to 75 stores in Quebec within a period of five years. The coffee shop chain has entered into a long-term licensing agreement with Montreal's Vision Cafe for the said stores, which would be operated under the corporate name Cafe Starbucks Coffee. Cafe Starbucks would serve freshly-prepared food that are baked on site, including hot and cold low-fat sandwiches, panini and salads. Montreal's Communications blue blanc rouge would handle public relations and advertising for the Cafe Starbucks stores.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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OutdoorEs measurement challenge
Article Abstract:
Despite being an effective advertising media, the outdoor industry is facing stiff competition from other media. According to a report by Nielson Outdoor, marketers around the globe spend US$17 billion (C$23.3 billion) on outdoor media as against US$120 billion (C$164.4billion) on television advertising. The use of improved, technologically advanced measurement tools will provide the best solution for outdoor advertising.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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