Flames score with a marketing plan
Article Abstract:
The Calgary Flames may not be doing well in the National Hockey League, but are doing so in terms of advertising revenues. All the in-rink advertising space and 72 luxury suites in the Canadian Airlines Saddledom have been sold out, said Gary McKenzie, vice-president of marketing and sales. The number and range of corporate sponsors has also increased, thanks to marketing campaigns that focused on demographics.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Westjet finds a competitive niche
Article Abstract:
Discount airline Westjet has several marketing strategies it hopes will serve it well in the unfriendly Canadian airline marketplace.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Flames shoot for new sponsorships. Farm stores with style. Big Rock goes big in Lone Star state
- Abstracts: NBA ads shoot for home advantage. Changes brewing at coffee chains. Yuk Yuk's sets its sights on comeback
- Abstracts: Online book boom. Do the write thing. Buried in books
- Abstracts: Female-friendly Ford. GM tries to shore up falling share. Perto-Canada grabs Olympic rings
- Abstracts: Cossette shuffles execs, structure. Cossette solidifies its grip on first. Top agency CDs change partners