Staying in the game: tobacco firms in China live with sponsorship limits

Article Abstract:

British American Tobacco and other foreign cigarette makers were set back in China by sharp new restrictions on advertising and sponsorship, but remain committed to the world's largest cigarette market. China consumes 1.7 trillion cigarettes annually, while the US, the second largest, buys only 500 million. These manufacturers have long relied on sponsorship of sports events as an advertising venue, but now they are allowed only one banner, bearing only the company name, at events, reducing the value of such sponsorships.

Tobacco industry, Corporate sponsorship

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Honour thy chaebol: South Korea's in-house ad firms feel owners' wrath

Article Abstract:

In a bid to reverse erosion of its share of the beer market in S Korea, Oriental Brewery, part of the Doosan chaebol, switched from Doosan's in-house ad agency, Oricom, to Hyundai's Diamond Ad. Part of Oriental's trouble stems from bad planning and a poor reading of the market; the country's biggest brewer, it had grown complacent. However, the change is a good one for the industry and illustrates the problems of in-house agencies. Potential brand loyalty by Hyundai employees may have helped Oriental decide.

South Korea, Advertising, Oriental Brewery Company Ltd., Doosan Group, Advertising departments

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Just neighbours: China and Vietnam edge forward as business partners

Article Abstract:

There is a surprisingly low level of direct investment by China in Vietnam, with only 41 projects, spending $79 million. Obstacles have been due to historical tensions between the countries, and Vietnam's preference for Western and Japanese technology. A Vietnamese Foreign Ministry official claimed that China was not expected to have a significant role in Vietnam's modernization and industrtialization.

Vietnam, Chinese foreign relations, Vietnamese foreign relations

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