Strategies for success
Article Abstract:
Suggestions for an enhanced marketing plan by business enterprises, including financial plans and negotiations, are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Wicked by design
Article Abstract:
Developing marketing strategies by following the pharmaceutical industry's customer targeting methods, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
How to talk to your CFO
Article Abstract:
Guidelines are presented to help marketers convince their CFOs to market return on investment.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Two mussel dredgers for Danish owners. Russian yard's 15 orders
- Abstracts: Shapes of the sea drive design centre. Briar Hill nursery
- Abstracts: Sour grapes or fine whine. Who made this up? Positive on negative
- Abstracts: Fresh, but not so obsessed. The devil in the details. Spin the bottle
- Abstracts: The radio biz climbs off the sick bed. An audience to drool over. Cassaday is golden