Balancing between stability and variety: Identity and trust trade-offs in networks
Article Abstract:
The study shows a linkage between identity, identification, and trust and also describes the trade-offs related with respect to the necessity for both stability and variety. It is revealed that an organizationEs identity is a stabilizing resource, whereas network identification is an activity that may lead to increased variety.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
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Making the Most of Supplier Relationships
Article Abstract:
Supplier relationships are a top priority in most companies. The economic consequences of involvement with suppliers is discussed, with the conclusion that a limited number of partnerships is most beneficial.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2000
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