The role of the Internet in new product performance: A conceptual investigation
Article Abstract:
The role of the Internet in new product performance is investigated recognizing the importance of new product success and the growing trends in the use of the Internet in new product development (NPD). Theoretical explanations for the impacts of the use of the Internet in NPD on new product success are developed and testable research propositions are presented.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
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Process implications of the use of the Internet in new product development: a conceptual analysis
Article Abstract:
Development of new products involve numerous activities ranging from designing to marketing of the products, in which the Internet plays an active role. The change in impact of the Internet depends upon the type of product and organization structure.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
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Factors which influence decision making in new product evaluation
Article Abstract:
A comprehensive tool that would be useful in analyzing the various factors that could affect the development of a new product and taking a decision is presented. The risks associated with new product development are also discussed.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 2005
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