Successful new product team leaders
Article Abstract:
This article examines differences between more and less effective new product development team leaders. We found that successful leaders understood and accepted project goals, perceived more autonomy in managing their projects, and perceived more senior management support for their projects. Moreover, successful leaders learned significantly different lessons from their less successful colleagues. A discussion of the results, along with several implications for new product development, is presented. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1992
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Building a supplier-customer relationship using joint new product development
Article Abstract:
The objective of the study was to examine the evolution of a buyer-seller relationship from awareness to full commitment. Detailed explanation is provided on how this relationship evolved between the supplier and manufacturer of one complex automobile part using the joint new product development process. Data were collected by the authors using extensive personal interviews with executives of a major supplier of parts to the automotive industry. Managerial and research implications are provided. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1997
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Insights into relationship structures: the Australian aluminum industry
Article Abstract:
Issues concerning the relationship between the Australian aluminum industry and political and economic organizations, both domestic and international, are examined, focusing on analyzing the structural dynamics of organizational relationships at different levels of the industrial process. Topics include buyer and supplier relationships; organizational relationships through the mining, refining, and smelting process; and economic relationships with the Republic of China.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2001
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