TV moment

Article Abstract:

The unique marketing campaign of the Pontiac division of General Motors of Canada is discussed. Decoders were distributed to households in Quebec and through advertisements and viewers could confirm whether their decoders had won them a Pontiac.

TRANSPORTATION EQUIPMENT, Transportation equipment industry, General Motors of Canada Ltd., Pontiac (Automobile)

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A sponsorship juggernaut

Article Abstract:

The refreshing advertising campaigns created by Loto-Quebec's marketers that have transformed the company into one of the most popular event sponsors in Quebec are discussed.

Amusement and recreation, not elsewhere classified, Gambling industry, Event marketing, Societe des loteries du Quebec

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Peladeu's platform power

Article Abstract:

Quebecor Media chief executive Pierre Karl Peladeau's marketing strategy that saw the domination of the company in media is discussed.

Market share, Management dynamics, Executive changes & profiles, PRINTING AND PUBLISHING, Radio and Television Broadcasting, Management, Officials and employees, Mass media industry, Appreciation, Company business management, Company market share, Quebecor Inc., Peladeau, Pierre Karl

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