TV to come
Article Abstract:
Specialty TVs have emerged as key components of any national television buys. Their increasing importance is reflected in its share of most national advertisers' budgets. Advertising agencies approach their purchase of specialty TV in two ways. Planners can follow station directives cming out of a PMB run and recommend stations to the advertiser. The other way is for agencies to suggest that specialty TV receive a certain share of the budget or planned weight levels, a move which is driven partly by efficiency and environment and added value.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Specialty's numbers continue to grow
Article Abstract:
The growth of specialty television is evident with the rise in audience shares and revenue from subscriptions and advertising which was close to a billion dollars at $881 million in 1999. Almost every specialty service also scored in the top half of audience loyalty and satisfaction surveys in the period. Some of the growth can be explained by the expansion of specialty services. Despite the growth of specialty audiences, however, there are some in the media buying business who still have some reservations.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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