Taiwan's tourist trade takes a turn for the rustic as nature travel calls

Article Abstract:

More Taiwanese tourists are preferring nature-centered travel packages. Nature trips now account for 65% of the activities of the Taiwanese tour groups in New Zealand, compared with about 45% in 1996. The domestic tourist industry is also taking advantage of the trend, with travel groups touting the island's lush mountains and diving spots. The industry is viewed as a potentially lucrative one, as the island is home to 21 million residents with money to spare for vacations.

HOTELS AND OTHER LODGING PLACES, Tourist Travel, Travel industry, Description and travel, Tourism, Ecotourism

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A stream of mineral-water ads springs from Taiwan companies

Article Abstract:

An increasing number of ads for mineral water are continuously put out in Taiwan where demand for the product is rising, spurred mainly by the worsening environment and increased income of consumers. The ads, some of which are put out by President Enterprises and Young Energy Source to compete for the $90.6 mil market, attempt to convince consumers of the need for the product.

Bottled Water, Bottled Water Manufacturing, Bottled and canned soft drinks, Advertising, Beverage industry, Bottled drinking water, President Enterprises Corp., Young Energy Source

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