Corporate swingers
Article Abstract:
ClubLink Corp, based in King City, Ontario, uses up-to-the-minute database and aggressive promotion techniques to market golf. The database, which has over 75,000 names, was set up in 1997 to attract potential members. According to Natalie Henrie, ClubLink's vice-president, sales and marketing, the database is working wel by allowing the company to focus on its marketing activities. The company manages 29 courses in 24 locations, 27 in Ontario and two in Quebec.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Cadbury goes into 'Crunch Time' with Vince Carter
Article Abstract:
Toronto, Ontario-based Cadbury Chocolate has launched a special event marketing campaign with a promotion involving professional basketball star Vince Carter. The limited-time campaign, called 'Crunch Time,' was created to promote Cadbury's Crispy Crunch and Crunchie Bars. It includes promotional activities, such as contest give-aways and Carter shooting hoops for charity.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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