Antismoking messages for the international teenage segment: the effectiveness of message valence and intensity across different cultures
Article Abstract:
Efficacy of anti-smoking messages that were targeted at teenagers in nine countries is analyzed.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
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Learning about individual risk and the decision to smoke
Article Abstract:
Effects of learning from self and spouse health shocks on smoking cessation are presented.
Publication Name: International Journal of Industrial Organization
Subject: Business, international
ISSN: 0167-7187
Year: 2006
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