Getting more for less

Article Abstract:

Bell Canada's future depends on its ability to deliver complete and seamless telecommunication services that will cater to the changing needs of companies and individual clients. The company is making the transition from a regulated monopoly into a growth-oriented firm through the development of new products and services, the acquisition of new businesses and the forging of startegic partnerships with leading-practice firms in the industry.

Strategy & planning, Bell Canada

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Big in Japan: the Canadian Embassy is helping bands who hail from the land of the maple leaf connect to fans from the land of the rising sun

Article Abstract:

The Canadian Embassy in Japan has helped at least 30 Canadian artists to break into Japan's US$3.8 billion music market from 2004 to 2007. The embassy could help the artists gain exposure through one-on-one sessions with the Japanese media or through debut concerts with Japanese industry representatives at the embassy's in-house theatre.

Japan, Marketing procedures, Marketing, International aspects, Powers and duties, Company marketing practices, Cover story, Musicians, Canadian, Canadian musicians, Canada. Embassy (Japan)

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Engaging the web

Article Abstract:

The advantages of interactive advertising through online videos to promote brand image are presented.

Usage, Innovations, Digital video, Interactive computer systems, Interactive media, Interactive technology, Internet marketing

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