The CAN-SPAM Act: New rules for sending commercial e-mail messages and implications for the sales force
Article Abstract:
The implications of the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act for salespeople and sales managers using commercial e-mails are clarified. The CAN-SPAM Act directs the Federal Trade Commission (FTC) to study and report to Congress on the effectiveness and enforcement of the Act's provisions and it is also an important advance in controlling spam in the US, but also poses many complexities, including civil and criminal penalties, for the uninformed.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
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Selling drugs online: distribution-related legal/regulatory issues
Article Abstract:
The legal and regulatory issues surrounding online drug sales in the US and the European Union are discussed. Products liability issues are a major concern.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
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Legal issues associated with international Internet marketing
Article Abstract:
The legal implications of operating a corporate Web site are discussed.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2000
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