The German market for textile washing products: total market size: market performance
Article Abstract:
The textile washing products market in Germany posted a value of 3,816.1 million Deutsche marks in 1997, a performance that indicates a decline in nominal value by 0.8% from 1996. The market experienced a decline in value sales of 6.5% in nominal terms, and 12.5% in real terms over the 1993-1997 period, representing a decrease of 12.9% in real terms. The textile washing products market saw a number of new products and added features, although the innovations failed to reverse the value decrease over the 1993-1997 period. One significant factor in the decline is the growing price sensitivity of consumers, which hindered manufacturers from implementing price hikes to compensate for increasing raw materials.
Comment:
Germany: Textile washing products mkt posts value of DM3,816.1 mil in 1997, showing a decline in nominal value by 0.8% from 1996
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The French market for textile washing products: key trends
Article Abstract:
France's textile washing products market recorded only nominal growth in terms of value sales between 1993 and 1997, except for the "others" sector which grew 57.2%. (The "others" sector refers to washing products not classified under detergents and softeners). The detergents sector, while the biggest among the three sectors with an 81.1% share of market value sales in 1997, grew by only 2% between 1993 and 1997. This is due to the increased competition between major suppliers and declining demand for premium priced concentrated products. The "others" sector, meanwhile, got a boost from innovative products and increased demand for task-specific products.
Comment:
France: Textile washing products market recorded only nominal growth in terms of value sales between 1993 and 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
The German market for textile washing products: key trends
Article Abstract:
The German market for textile washing products was marked with a decrease of 6.5% in terms of sales over the 1993-1997 period due to the continuing recession and growing price awareness among consumers. The market realized value sales of 3,816.1 million Deutsche marks in 1997, with detergents accounting for the largest sectoral contribution with sales of 2,840 million Deutsche marks. Detergents, which represented 74.4% of total value sales, experience a decrease of 9.4% in value sales during the 1993-1997 period due to price wars.
Comment:
Germany: Textile washing products mkt decreased 6.5% in terms of sales over 1993-1997 due to recession & growing price awareness
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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