The Italian market for tobacco: company profiles: RJ Reynolds Italia Srl
Article Abstract:
RJ Reynolds Italia Srl, the Italian tobacco unit of Lausanne, Switzerland-based RJ Reynolds International, is only a minor player in an Italian market dominated by the duopoly of Philip Morris and the State Monopoly. The company, whose parent is the world's third biggest cigarette manufacturer, only had a 1.7% share of the Italian cigarette market in value terms in 1997. The company does not have any production facilities in Italy, but imports its cigarettes from its production facilities in Germany and the Canary Islands.
Comment:
Is only a minor player in an Italian market dominated by the duopoly of Philip Morris and the State Monopoly
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The Italian market for tobacco: company profiles: Rothmans International
Article Abstract:
Rothmans International is one of Europe's biggest tobacco companies and is the world's fourth biggest tobacco company, but its presence in Italy is only minuscule. The company had a market share only of 1.5% in value terms in 1997. Between 1993 and 1997, the company's share of Italy's cigarette market even decreased by 0.3 percentage points. The company does not have any manufacturing facility in Italy, but imports all its cigarettes, which are then distributed by its Italian distribution agent, Insalco.
Comment:
Is the world's fourth biggest tobacco company, but its presence in Italy is only minuscule
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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