The Infomercial's soft-sell sister

Article Abstract:

GPI Corp. of Toronto, Ontario, produced a new television program dubbed RV Vacation Adventures. The product is considered a mixture of infomercial, conventional information television programming, and sponsored programming. The company itself is known for its work in the multimedia, video and television production industry. The program, which is being aired in large markets in Canada, excluding Montreal, Quebec; and the US, has been running for nine seasons. The show is reliant on a "soft-sell" approach to convince consumers that recreational vehicles are good products.

United States, Strategy & planning, Company Planning/Goals, Marketing/Advertising Methods, Motion Picture and Video Production, Geographic, TV Program Production, Positioning, Television production, GPI Corp.

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New cosmetics ad rules debut in June

Article Abstract:

The cosmetics category in Canada will be covered by updated advertising policies beginning June 1998. The policies are now more coordinated with US regulations and can now accomodate new, previously unrepresented products. US cosmetics markets in the US currently have to modify their creative to suit Canadian standards. The new guidelines replaces the 1992 Drugs Directorate Guidelines for the Labelling of Cosmetics and were developed by the Canadian Cosmetic, Toiletry and Fragrance Association Health Canada and Advertising Standards Canada.

Government regulation, Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors, Legal/Government Regulation, Business Aid & Regulation-Total Govt, Industrial policy, Government regulations

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Navigating Cara

Article Abstract:

Cara Operations Ltd of Mississauga, Ontario, is launching an image makeover of its two restaurant chains, Harvey's and Swiss Chalet. The marketing charge is being led by Valerie McIlroy, vice president of marketing for the restaurant division. The makeover will modernize the appearance of the two restaurants, overhaul the menu and promote awareness of the brands through an aggressive advertising campaign.

Food Services and Drinking Places, Eating Places, Cara Operations Ltd.

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