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The Maecenas touch

Article Abstract:

The field of sports sponsorship has grown to the extent that virtually any top quality competitor can get a marketing contract, even an amateur rower. Most large, high-profile firms allocate at least 10% of their advertising budgets to sports marketing, with tobacco and beverage firms spending the most.

Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992

Economic aspects, Sports sponsorship, Athletes, Corporate sponsorship

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Thanks for the subsidy

Article Abstract:

Professional and amateur sports officials are often adept at attracting financial support from government agencies, both through direct subsidy and through taxpayer assistance in facility development arrangements. Government participation in stadium financing is common, although controversial.

Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992

International aspects, Sports facilities, Subsidies, Professional sports

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Subjects list: Finance

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