Thrifty Foods takes on $2M revamp
Article Abstract:
Thrifty Foods, a 21-year-old independent grocer with 15 stores, is implementing a C$2-million-plus repositioning campaign to change consumers' perception that its prices are too high. The repositioning campaign also aims to solidy the company's position in light of growing competition particularly in the Victoria, British Columbia. Copeland Communications, a Victoria, Canada-based agency, executed the campaign.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Direct destination
Article Abstract:
Role of B.C. Escapes run by Tourism B.C., an annual advertisement campaign of 112-page fulfillment piece, to attract tourists from Canada and United States to British Columbia, is analyzed. Around 40% of the consumers, who received the copy, have visited British Columbia.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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