The Spec turns it around
Article Abstract:
Hamilton, Toronto's only daily newspaper has pulled out of a rut of decreasing sales and flat advertising revenues by undergoing several key changes. The management of the `Spectator' decided to add more reporters, expand its news coverage and encouraged writers to write longer stories. In addition, it has broadened its appeal by adding a teen section, something that was missing from the paper during its bad old days. Another change implemented by the newspaper is the hiring of a university reporter to cover education developments in Hamilton.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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DQ's summertime appeal
Article Abstract:
A large part of Dairy Queen Canada's (DQ) success can be attributed to its marketing strategy. As of 1999, the company's advertising is being handled by Grey Canada of Toronto, Ontario, and consists of 80% television, 15% radio and 5% on other media. Although DQ outlets have been popularly associated with summer, the company has come up with several promotions to market its restaurants and products the whole year round.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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