The Third World aircraft maker Western users are learning to love

Article Abstract:

Colonel Ozires Silva founded Empresa Brasileira de Aeronautica SA in 1970, but the company did not export its first planes in volume until 1979. The company's planes are a hit with foreign governments, however, making the company one of the only successful airplane manufacturers in the Third World, but Embraer's success has been tarnished to a degree by complaints by Fairchild Swearingen that it has unfair advantage in the U.S. market because of the support it has received from the Brazilian government. The assistance the firm has received from the government of Brazil and how Silva's strategy of listening to customers' needs when designing and manufacturing its airplanes has helped it succeed in international markets are described.

Guided missiles and space vehicles, Management, Design and construction, Brazil, Aerospace industry, Aircraft industry, Fighter planes, Silva, Ozires

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Western Europe's labor woes

Article Abstract:

Many multinationals in Western Europe are cutting jobs in response to economic failings. Western Europe is experiencing slow growth and structural problems that is discouraging investment. Corporations with plans to initiate layoffs in Western Europe are International Business Machines Corp., Electrolux AB and General Motors Corp.

Western Europe, Industry Overview, Economic aspects, Corporate governance, Labor market, Labour market

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Internet adoption as a two-stage transition: converting internet non-users to internet users and to online buyers

Article Abstract:

A conceptual model, based on innovation diffusion theory, for identifying internet non-user (INU), internet user (IU) and online buyer (OB), is developed through research. Implications of the model for target marketing are also discussed.

Research, Models, Analysis, Usage, Internet, Online shopping, Identification and classification, Target marketing

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