The adoption of flexible manufacturing systems in British and German companies

Article Abstract:

The use of flexible manufacturing systems (FMS) by companies in the United Kingdom could increase their ability to compete on world markets, according to this research. In particular, companies in the United Kingdom are portrayed as examples of manufacturers that may soon be unable to compete due to their inadequate means of making changes in assembly line processes. U.K. companies are used to illustrate the costs and risks of flexible manufacturing systems.

Analysis, International aspects, Manufacturing processes, Manufacturing, Organizational change, Industrialists, Computer-aided manufacturing, Computer aided manufacturing, Business success, Flexible manufacturing systems, Flexible assembly systems, Germany, West, Great Britain

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Marketing orientation and company performance: industrial vs. consumer goods companies

Article Abstract:

Marketing orientation, still an intriguing concept for many, carries the pledge of superior company performance through the satisfaction of customer's needs. This article draws conclusions from an empirical investigation showing that this relationship does really exist and, in the case of industrial markets, building a marketing orientation it is indeed a significant contributor to the company's performance. (Reprinted by permission of the publisher.)

All Other Miscellaneous Manufacturing, Marketing Management, Miscellaneous Manufactures, Manufacturing Misc, Research, Manufacturing industry, Manufacturing industries, Consumer goods industry, Customer relations

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The Impact of Internet Use on Business-to-Business Marketing; Examples from American and European Companies

Article Abstract:

The role of the Internet in Business-to-Business marketing is examined. Positive effects on sale management, sales performance, product management and efficiency are identified.

Business-to-business market, Business to business market

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