The art of giving: here's what's hot in corporate holiday gifts
Article Abstract:
Corporate gift giving is on the rise especially in regions where there is a labor shortage. Employees will value the gifts if they feel that the company spent extra effort in the details. Gift suggestions from solar-powered back packs to gift cards are described.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Moving beyond reach
Article Abstract:
The benefits of using market research tool 'Reach' for analyzing television audience behaviors are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The value of combining forecasts in inventory management - a case study in banking. Multi-item spare parts systems with lateral transshipments and waiting time constraints
- Abstracts: The pursuit of global purchasing synergy. Global purchasing strategy: conceptualization and measurement. Building competences for new customer value creation: an exploratory study
- Abstracts: Allianz, instead of buying rival, taps its cash pile for two units. Prudential PLC's sales grow 11%, but its home market is weak spot
- Abstracts: The evolution of Quebec PR. It's kind of visual stalking
- Abstracts: SAP warns on costs of a simpler product. SAP's results calm concerns among investors over strategy. SAP trails nimble start-ups as software market matures