The cola wars continue
Article Abstract:
The two major contenders for the US soft drink market, which is estimated to be 50 gallons per person per year, are Pepsico and Coca-Cola. These two companies have been waging the 'cola wars' for market supremacy for the past few years. The cola wars peaked in 1985 with the introduction of New Coke by Coca-Cola. Brief histories of both firms precede a discussion of the two companies' marketing tactics, advertising campaigns, foreign operations, and product introductions. Coca-Cola's formula was known as "Merchandise 7X" in 1886; Pepsi entered the market in 1902. The cola wars began in 1977, when Pepsi mounted its "Pepsi Challenge" advertising campaign, asking consumers to taste-test Coke and Pepsi.
Publication Name: Multinational Business
Subject: Business, international
ISSN: 0300-3922
Year: 1986
User Contributions:
Comment about this article or add new information about this topic:
Beef wars: the impact of the BSE crisis
Article Abstract:
The bovine spongiform encephalopathy (BSE) crisis in the UK beef industry continues to have a great economic impact on the UK and European Union (EU). Retail prices for beef have declined by under 6%, but the auction price of beef cattle is down by an average of 26%. Sales of beef products such as sausages and mince have fallen. The UK government will have to pay an estimated 1.2 billion pounds sterling for BSE compensation schemes, and is funding slaughtering and culling schemes. In 1996/97, the EU has allocated 670 million pounds to compensation schemes.
Publication Name: British Economy Survey
Subject: Business, international
ISSN: 0263-3523
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
M&A executive merry-go-round to continue
Article Abstract:
Many merger and acquisition specialists and other corporate financiers are currently changing employment as investment banking operations continue to be consolidated. Employment in the sector has been particularly affected recently by the merger of SBC and SG Warburg, while Lehman Brothers has taken 17 financial institutions experts from Salomon Brothers.
Publication Name: Mergers & Acquisitions International
Subject: Business, international
ISSN: 1066-3525
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The spy who loved money. The money-go-round. Money talks
- Abstracts: Ten years on. And all in 20 years. The Korean resurgence: five years from the riots
- Abstracts: Nouns versus adjectives in country-of-origin communications. A comparison of ratings methods: telephone versus diary
- Abstracts: Earthly inheritance: Pat Robertson. An end to infertility. Infertility and inheritance
- Abstracts: The salesperson's operating freedom: a matter of perception. Ministers who matter for business